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Executive Team

David Avitabile

Chief Executive Officer

David Avitabile has more than 15 years of experience in healthcare communications. His experience spans senior level roles both in Europe and the United States.

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John F. Kouten


John has more than 15 years of communications experience in the pharmaceutical, biotechnology, diagnostic and medical technology industries. During this time, John has developed expertise in product marketing, medical communications, corporate communications and corporate image management, crisis communications and issues management, as well as policy communications, key opinion leader development and professional and advocacy communications.

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Vince Friedewald, MD

Medical Director

Dr. Vince Friedewald pursues a multifaceted career founded on his expertise in medicine, writing, and telecommunications. His accomplishments include, in addition to medical practice: consumer and professional education; teaching; scientific research; publishing; public speaking; and productions for broadcast radio and television, multimedia programs, the Internet, and telemedicine.

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Peter Steinberg

Director, Editorial Services

A 23-year veteran of the healthcare communications industry, Peter D. Steinberg provides specialized editorial services and strategic counsel to pharmaceutical and biotechnology companies, medical specialty societies, patient advocacy groups and other organizations engaged in the communication of health-related information.

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David Patti

Vice President

With more than a decade of life science focused experience, David’s passion is translating the science of medicine into clear, compelling communications that help clients educate and drive change among key target audiences, including healthcare providers, caregivers and patients.

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